CAMBRIDGE, UK: Bango Plc, the mobile commerce company, has signed an agreement with NHN ACE, the South Korean big data digital advertisement company. Through the partnership, global app developers can easily target their offers and promotions to high value mobile and internet users in Korea.
Under the agreement, NHN ACE and Bango are making audiences of Korean customers who are interested in paid content available for marketing. Targeting campaigns to customers with an interest in premium apps and content enables app developers to acquire new paying users and increase in-app purchase revenues, while reducing marketing costs.
South Korea offers some of the world’s highest “life time value” customers, who spend hundreds of dollars a month online. Mobile devices dominate online usage, with mobile gaming popularity leading to Korea’s ranking as the world’s fourth biggest mobile games market (Newzoo). The country’s “super spenders” spend hundreds of dollars a month on mobile content, with an average monthly revenue per user in the mobile games segment of more than $96 (Statista).
Consequently, user acquisition costs are very high. According to LiftOff, the cost to acquire a user in South Korea who will make an in-app purchase is $66.95, which means marketing to low or non-spenders is a sure fire way to lose money.
“Through this partnership, NHN ACE and Bango will help app developers spend their marketing dollars wisely”, said Guy Singh, Vice President of Product Marketing at Bango. “By effectively targeting marketing using Bango Audiences, app developers have the opportunity to generate significant revenue from Korea’s high spending gamers”.
Edited by Kiran Khan