LONDON: Science in Sport plc, the premium performance nutrition company serving elite athletes, sports enthusiasts and the gym lifestyle community, has announce the appointment of Neil Tinegate, a highly experienced digital executive, as the Company’s Group E-Commerce Director.

Neil has a track record in digital innovation and online sales growth at businesses including Home Retail Group, where his roles included Head of Digital Innovation at Argos, and at EMI Music, where his roles included Vice President Digital Projects. He will be joining Science in Sport from Heineken, where he is currently Director of E-Commerce & Product Europe.

Neil, who has extensive international and technical experience, graduated in Business Information Systems and also has an MBA.

As Science in Sport’s Group E-Commerce Director, Neil will hold international responsibility for the strategic and operational aspects of the PhD.com and SiS.com websites and for online sales on other platforms. His start date at the Group is 9 January next year.

Stephen Moon, Science in Sport’s Chief Executive Officer, commented: “I am delighted that Neil Tinegate is joining Science in Sport in the important role of Group E-Commerce Director. His track record of driving online growth in international markets for brand-led businesses will be of great value to the Group as we continue on our trajectory of rapid online sales growth.”

Edited by Kazim Rizvi