Mporium signs commercial agreement with major media agency network

LONDON: Mporium Group, the technology firm delivering event-driven marketing, announced a commercial agreement with the second largest media agency network in the world.

Under the agreement, Mporium will run in-game moment marketing for a major global rights holder and OTT subscription service provider for the forthcoming 2019-2020 sports season.

After a successful launch campaign last season, the Client has chosen Mporium Sport’s technology to continue the growth, scale and automation of in-game marketing opportunities across additional global markets for this global rights holder.

Mporium’s Chief Executive, Tom Smith, commented: “Following the recently completed restructuring of the Mporium business at the end of July, we are extremely pleased to announce this new contract for our sports division with another major rights holder. We look forward to seeing our technology deployed in helping the Client drive campaign performance through subscriber engagement and long-term subscriber growth.”

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