Dotdigital acquires Social Snowball to expand marketing platform
LONDON: Dotdigital Group plc, a leading SaaS provider of customer experience and data platforms, announced Tuesday the acquisition of U.S.-based Social Snowball Holdings, Inc., an influencer, affiliate and referral marketing platform for e-commerce brands. The deal, worth up to $35 million, includes an initial $20 million cash payment and up to $15 million in performance-based earnouts….