Most common business terminologies
A debit card is a payment card that deducts money directly from your checking account1. Also called “check cards” or “bank cards,” debit cards can be used to buy goods or services or to get cash from an ATM1. Debit cards can help you reduce…
A credit card is a plastic payment card that allows the cardholder to pay for goods and services based on the holder’s promise to pay for them. The issuer of the card creates a revolving account and grants a line…
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. PR is a set of techniques and…
Media planning is the process of selecting the best media channels to reach your target audience with your marketing message. It involves assessing your target audience, setting your marketing goals, and selecting the media channels that will reach your target…
A creative brief is a document that outlines the goals, target audience, and creative direction for a marketing campaign. It is used by creative teams to ensure that all of the marketing materials for a campaign are consistent and on-message….
Brand awareness is a marketing term for the degree to which consumers recognize a product or service by its name. Ideally, consumers’ awareness of the brand may include positive perceptions of the qualities that distinguish the product or service from its competition. Brand awareness represents…
Advertising is a form of marketing communication that uses paid messages to encourage, persuade, or remind an audience to take some action, such as buying a product, hiring a service, or voting for a political candidate. Advertising is a powerful…
Risk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability or impact of unfortunate events or to maximize the realization of opportunities. Risk management is…
Operations are the business activities that a firm engages in to convert materials into finished products or services, sell them to customers, and earn a profit. Operations are the foundation of how a business works (in terms of supply chain and logistics) and profits…
Information technology (IT) is the use of computers to store, retrieve, transmit, and manipulate data. It is a broad term that encompasses a wide range of technologies, from personal computers to mainframes to supercomputers. IT is used in a variety…