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Debit card
A debit card is a payment card that deducts money directly from your checking account1. Also called “check cards” or "bank cards," debit cards can be used to buy goods or services or to…
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Credit card
A credit card is a plastic payment card that allows the cardholder to pay for goods and services based on the holder's promise to pay for them. The issuer of…
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Account
An account is a record of financial transactions between a customer and a bank or other financial institution. Accounts can be used to track deposits, withdrawals, and other transactions. There…
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Banking
Banking is the process of storing, lending, and exchanging money. Banks are financial institutions that provide these services to individuals and businesses. There are many different types of banks, including:…
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Public relations (PR)
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order…
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Media planning
Media planning is the process of selecting the best media channels to reach your target audience with your marketing message. It involves assessing your target audience, setting your marketing goals,…
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Creative brief
A creative brief is a document that outlines the goals, target audience, and creative direction for a marketing campaign. It is used by creative teams to ensure that all of…
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Brand awareness
Brand awareness is a marketing term for the degree to which consumers recognize a product or service by its name. Ideally, consumers’ awareness of the brand may include positive perceptions of the qualities that distinguish…
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Advertising
Advertising is a form of marketing communication that uses paid messages to encourage, persuade, or remind an audience to take some action, such as buying a product, hiring a service,…
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Risk management
Risk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability or impact of unfortunate events…
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Operations
Operations are the business activities that a firm engages in to convert materials into finished products or services, sell them to customers, and earn a profit. Operations are the foundation of how a business…
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Information technology (IT)
Information technology (IT) is the use of computers to store, retrieve, transmit, and manipulate data. It is a broad term that encompasses a wide range of technologies, from personal computers…