Sports Information Services acquires 49’s Ltd from GVC and William Hill

LONDON: Sports Information Services (Holdings) Limited (SIS), in which Catalyst Media Group has an approximate 20.54% interest, has announced the acquisition of 49’s Ltd from GVC and William Hill.

As a result of the acquisition, Sports Information Services will take ownership of 49’s market-leading live draws product and the famous virtual horseracing brands Portman Park, Sprint Valley, and Steepledowns as well as virtual greyhounds from Brushwood and Millersfield.

The acquisition of 49’s is a perfect strategic fit for Sports Information Services’ ever-expanding product portfolio and the brands fit within SIS’s existing 24/7 racing channels that have been so successful both in the UK and especially with international retail and digital betting operators.

In addition, SIS is developing a range of new numbers and virtual content, which will sit under the 49’s brand umbrella and the acquisition complements the great strides made in launching new products, including the market-leading esports competitive gaming products now live with bet365.