DALLAS: Dave & Buster’s Entertainment Inc., has engaged Mother in New York as its new creative agency of record. The agency will deliver new national and regional marketing campaigns and enhanced, tailored communications with Dave & Buster’s guests.

“We are excited to work with Mother to deliver a fresh look and feel to our advertising campaigns and guest communications,” said Brian Jenkins, Chief Executive Officer. “As we continue to reopen more of our locations and bring fun back to the communities we serve, this partnership will enable us capitalize on technology upgrades, enhanced data analytics and digital marketing investments to drive deeper engagement with our guests.”

Mr. Jenkins continued, “The partnership with Mother is a testament to the hard work, strength and resiliency of the Dave & Buster’s team. We are confident our new communications will help strengthen Dave & Buster’s competitive position and enable us to drive value for all stakeholders.”

“We see an immense opportunity to build communications that engage our guests on an emotional level,” said Brandon Coleman III, Senior Vice President and Chief Marketing Officer. “In addition to delivering entirely new national and region-specific marketing campaigns, we will also begin leveraging our data assets to deliver more personalized messages. We look forward to the connections these new efforts will create with our guests.”

Mother in New York was founded in London in 1996 by a group of creative, free-thinking individuals sitting around a kitchen table eating lunch. It’s here that the group decided that they were hungry to do things differently. They wanted to break free from the shackles of traditional agencies and be 100% independent. Today, Mother is still fiercely independent, with offices across London, New York, Los Angeles, Shanghai, and South America. For more information, visit motherfamily.com.

Founded in 1982 and headquartered in Dallas, Texas, Dave & Buster’s Entertainment, Inc., is the owner and operator of 137 venues in North America that combine entertainment and dining and offer customers the opportunity to “Eat Drink Play and Watch,” all in one location. Dave & Buster’s offers a full menu of entrées and appetizers, a complete selection of alcoholic and non-alcoholic beverages, and an extensive assortment of entertainment attractions centered around playing games and watching live sports and other televised events. Dave & Buster’s currently has stores in 39 states, Puerto Rico, and Canada.