Dailymotion entrusts monetisation of audio format to Targetspot

PARIS, FRANCE: AudioValley signed an exclusive agreement between its subsidiary Targetspot and Dailymotion Advertising for the commercialisation of its new audio roll advertising format, on four major markets.

Targetspot commercialises Dailymotion’s Audio Rolls, a new digital audio advertising format. A clear accolade for the technology developed by Targetspot in the field of digital audio on a new, innovative format, the insertion of audio into on-line video.

The international exclusive agreement signed with Dailymotion covers four key territories: France, Germany, Spain, United Kingdom.

“Following our first discussions with the Dailymotion Advertising team, we have discovered the huge potential of the digital audio ad inventory. The new audiences that we will be able to target through our proprietary technology, will positively impact our performance in several countries, while offering a wide a range of new possibilities to our advertisers,” Alexandre Saboundjian, CEO and Founder of AudioValley.

Dailymotion is the world’s 2nd largest player to bank on the power of audio advertising, after YouTube. The subsidiary of the Vivendi group currently brings together a powerful international ecosystem of 2,500 publisher partners and boasts over 350 million unique users on a monthly basis.

Capitalising on very strong growth in the consumption of audio streaming among its users, Dailymotion Advertising launches a new audio advertising format. Known as Audio Roll, it is accessible exclusively via Targetspot, both direct and programmatic.

“In a context where internet users consume an increasing amount of video content, giving advertisers the ability to target the on-line video viewer with an audio format in addition to traditional audio channels, allows them to cover the entire user-journey and thereby multiply the impact of their campaigns,” underlines Bichoi Bashta, Chief revenue and business officer Dailymotion Advertising.


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