SAN JOSE – Adobe Inc. said on Wednesday it has agreed to acquire search engine marketing platform Semrush Holdings Inc. for $1.9 billion in cash, a move aimed at bolstering its marketing tools for clients navigating the artificial intelligence era. The design and marketing software giant will pay $12 per share for Semrush, sending the target…
Next era of Canva combines a supercharged Visual Suite, world-first design AI, and powerful tools to grow your brand SYDNEY — Canva, the visual communication platform, announced Thursday its most significant product evolution to date: the launch of a “Creative Operating System.” The move consolidates over a decade of the company’s innovations with a suite of…
NEW YORK: Zeta Global (NYSE: ZETA), the AI Marketing Cloud, has entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. This acquisition advances four key levers of Zeta’s strategy, including: Expanding scale of Zeta’s enterprise customer base: Marigold’s enterprise software business…
SAN FRANCISCO: Evertune, a platform specializing in Generative Engine Optimization (GEO) and AI marketing, announced today that it has raised $15 million in a Series A funding round led by Felicis Ventures. The company plans to use the new capital to expand its platform, which helps brands measure and optimize their presence in AI-generated content…
LONDON, UK: WPP Plc has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency located in Australia, a bourse filing noted. Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn,…