SEATTLE: Marchex Inc. (NASDAQ: MCHX), a provider of AI-powered conversational intelligence, announced on Thursday it has entered into an agreement in principle to acquire Archenia, Inc., a performance-based customer acquisition company, in a deal structured to accelerate its push into AI-verified marketing outcomes. The proposed transaction, valued around $10 million upfront, will see Marchex…
Customer acquisition is the process of attracting new customers to a business. It is a critical function for any business that wants to grow and succeed. There are many different ways to acquire customers, and the best approach will vary depending on the business and its target market. Some of the most common customer…