PHILADELPHIA: Mainfactor Inc., a Philadelphia-based company that provides e-commerce solutions for the music and entertainment industry, has acquired the e-commerce-related sites and assets of Gimme Radio Inc., a streaming music and e-commerce platform for genre-specific and community-based music fans.

The acquisition will allow Mainfactor to expand its portfolio of direct-to-consumer (D2C) storefronts for renowned artists, creators, and brands, and to leverage Gimme Radio’s dedicated audience of over 400,000 super-fan music consumers.

Mainfactor has already relaunched the Gimme Metal store and plans to bring back the Gimme Country and Gimme Hip-Hop stores in early 2024.

Mike Fiebach, Founder & CEO of Mainfactor, expressed, “Tyler Lenane and his team at Gimme Radio built one of the most robust communities of music lovers in the world.

By seamlessly blending content and commerce, they provided die-hard fans with constant exclusive access to media and products. Mainfactor is thrilled to continue Gimme’s mission, delivering a platform for engagement, and unique and limited vinyl records and merchandise to some of the world’s most dedicated music consumers.”

Tyler Lenane, CEO, and co-founder of Gimme Radio, shared his vision: “When we started Gimme, we aimed to create an online shop resembling a genuine independent record store — an authentic space where music enthusiasts could explore new bands, rediscover forgotten records, and gain access to exclusive collectibles.

Undoubtedly, Mike Fiebach and his team at Mainfactor are the right fit to continue this mission. I look forward to collaborating with Mike and his team to rejuvenate the Gimme community, marking a significant step toward the eventual relaunch of an enhanced Gimme streaming service in the future.”

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