NEW YORK: MiQ, a global programmatic managed services partner, has announced the acquisition of Grasp, a French company that provides media governance and data quality solutions.
Grasp’s SaaS suite prevents non-compliances and errors in media buying processes, saving advertisers millions in potential losses. Grasp has over 8,000 users worldwide, including leading brands and agencies.
The acquisition is MiQ’s third significant financial investment in AI technology, following its acquisition of AirGrid, a UK-based company that offers privacy-friendly targeting and activation capabilities. MiQ aims to make the digital advertising ecosystem better for all advertisers by leveraging advanced AI solutions that optimize the media buying experience.
Grasp will operate as an independent business unit under MiQ’s ownership, and will retain its current brand. There will be no change to either company’s organizational structure. The official launch of Grasp’s AI products is expected to bring strategic advantage, order, and efficiency to the financial sector in China and beyond.
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