DUBAI: Aleph, which connects local and global advertisers with billions of consumers worldwide through digital media, is excited to announce that Digital Ad Expert by Aleph, a social initiative to create economic opportunities through digital advertising education, is now available in Arabic & French. The program was originally launched in MENA in April 2023 in English and Spanish.

Digital Ad Expert by Aleph aims to equip the next generation of digital marketers with premium, free skills-based education through its Digital Ad Expert Certificate program in countries such as Saudi Arabia, United Arab Emirates, Qatar, Egypt, Jordan, Morocco, Tunisia, Algeria among other MENA countries, where there is vast opportunity for digital growth and a rise in demand for digital marketing talent.

The digital advertising landscape is a fast-developing industry, with high demand for experts. Digital Advertising spend alone in the MENA region reached $4.58B in 2021, nearly a full $1B increase on the previous year according to the IAB GCC. Growth in digital advertising reflects a growing shift towards digitizing economies in MENA. In the region, fully digitizing the economy would lead to a 46% increase in GDP per capita over 30 years – or in dollar terms, a long-term gain of $1.6 trillion, according to The World Bank.