LONDON, UK: Streaks AI PLC (LSE: STK), a UK-based generative AI platform, has announced a partnership with WeShop, a community owned social commerce platform that combines shopping with social media.

The partnership will leverage Streaks’ conversational AI technology to enhance the WeShop platform by providing shoppers with personalised customer services using AI-powered chatbots modeled after the platform’s 1,300 influencers.

The chatbots will deliver a human-like, intuitive conversational interface for shoppers seeking in-platform assistance, such as addressing queries, resolving issues, or receiving product information. The automation and personalisation of WeShop’s online customer services will deliver increased operational efficiency for WeShop while being scalable.

In addition to enhancing customer services, Streaks will also enable WeShop’s network of 1,300 influencers to improve their brand advocacy and increase their reach amongst followers. Streaks will harness their existing social media content and data to generate AI-clone interactive chatbots that amplify their customer presence.

The partnership will generate revenues for Streaks via influencer’s followers subscribing for access to their individualised chatbot. WeShop will share in this revenue as part of the partnership while providing distribution to their network.

WeShop will also gain access to Streaks’ data analytics platform, giving WeShop clarity on consumer trends and insights.

The WeShop app lists over 500 major retailers on the platform and has over 1.5 billion products available.

Tennyson Securities acted as advisor to Streaks AI in the partnership negotiations.

Mark Rutledge, CEO of Streaks, said: “We are thrilled to join hands with WeShop, a trailblazer in the social selling domain. Together, we will redefine customer service and engagement, enabling brands to build stronger connections with their audience. This partnership marks the beginning of a new era, where AI and social selling merge to create unforgettable experiences for customers.”

Richard Griffiths, Chairman of WeShop Holdings Limited, said: “Collaborating with Streaks opens up endless possibilities for our community of influencers and brands. With AI-driven engagement tools giving personalised experiences automatically to their followers, our influencers can focus on what they do best – creating amazing content and messaging. We look forward to the journey ahead.”