LONDON, UK: Mirada Plc (LON: MIRA), a leading provider of integrated software solutions for digital TV services, announced its strategic collaboration with US-based Shift 2 Stream Inc.

Based in Atlanta, Georgia, USA, Shift 2 Stream empowers rural, regional, small and mid-size internet service providers (ISPs) and cable operators to deliver cost-effective application-based TV services to their residential and business subscribers.

Shift 2 Stream currently services the United States, Canada and the Caribbean, where it has built a large network of partners and a strong market position with its broad experience deploying game changing video solutions.

As a result of this collaboration, Shift 2 Stream will become an official reseller of Mirada’s products and services through the integration of Mirada’s Iris technology into its new Opt2Me solution.

Opt2Me is the first fully end-to-end hybrid cloud TV-as-a-service platform optimised for rural and regional ISPs and cable operators wanting to add pay TV and video streaming services.

Mirada’s Iris technology powers the Opt2Me multiscreen solution, providing end-users a next-generation viewing experience on all user devices such as smartphones, tablets, smart TVs, set-top-boxes and more. Operators will also be able to segment their subscriber base to offer personalised content and advertising.

This enriched experience will offer viewers access to their favourite content with download & play, session transfer, pause TV, start-over and many other advanced features.

Through this new alliance, Mirada expands its reach into North America and further in the Caribbean, strengthening its position as a strategic partner empowering digital TV services to keep up with viewers’ evolving demands, habits and preferences. This distribution agreement follows the deployment of the new commercial strategy in the APAC market, which has substantially increased Mirada’s presence in the region.

Mirada’s CEO, José Luis Vázquez, commented: “For years Mirada has collaborated with the main players in the sector to establish ourselves as a key strategic partner for our customers to excel in the digital TV industry.

Our new collaboration with Shift 2 Stream will allow us to expand our reach into North America and further in the Caribbean, supporting existing and potential clients in bringing the most advanced video experience possible to users.”

Shift 2 Stream’s CEO, Steve Calzone, commented: “In developing our Opt2Me solution we recognised that working with a global leader in interface design and usability of next generation TV Services is critical to the success of our customers. Mirada’s depth and breadth of experience in analytics-driven personal user interface was the answer. Our collaboration with Mirada on integrating Iris technology with Opt2Me delivers a game-changing TV solution for rural and regional communications providers.”