LONDON, UK: Tremor International Ltd. announced a global and exclusive strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense, considered one of the top TV manufacturers in the world, and also integrated into a number of premium original equipment manufacturers (OEM), including Toshiba.The partnership enables Tremor’s technology platform to gain exclusive access to VIDAA’s automatic content recognition (‘ACR’) data, both in the US and internationally.
The agreement provides access to VIDAA’s distribution, reaching approximately 20 million smart TVs worldwide, which is expected to grow to more than 40 million in the coming years. Tremor will bring VIDAA’s ACR data into its TV Intelligence solution starting May 1, 2022, which will make Tremor the only external end-to-end technology platform with direct access to OEM ACR data for targeting purposes, outside the walled gardens.
Following the integration into its TV Intelligence solution, Tremor International will have exclusive rights to the VIDAA ACR data in all global markets, and Tremor will activate in the US, Canada, UK, Germany, France, Italy, Spain, Portugal, Netherlands, Australia, and Japan.
The data will be available for activation by both advertiser and media company clients, via Tremor’s wholly owned subsidiaries: Tremor Video and Unruly. In addition to targeting, Tremor Video and Unruly will offer proprietary measurement capabilities for TV Intelligence campaigns.
Ofer Druker, Chief Executive Officer at Tremor International commented: “This is an important milestone in Tremor International’s trajectory as a leader in CTV and video, and underscores an important pillar in our strategy. The partnership with VIDAA bolsters the availability of highly desirable data sets that will live exclusively within the Tremor International end-to-end platform, opening new advertising horizons for customers across the globe and accelerating Tremor’s growth around CTV.”
Guy Edri, EVP at VIDAA, added: “The idea behind VIDAA was to put the customer at the centre of the CTV experience. Our mission is to bring the finest content, both global and local, to our customers, who are today overwhelmed by an endless array of options and choices in viewing services. Creating one easy place for user management ensures they have a direct way to view the content they enjoy and aligning ads with their needs and preferences is an important part of that. Teaming up with Tremor International, with impressive capabilities on both the commercial and CTV technology sides of its business, will enable an even better experience for our customers, as we are committed to bringing best-in-class content to consumers all over the globe.”
Tremor International is a global company offering an end-to-end technology advertising platform, operating across three core capabilities – Video, Data and CTV. Tremor International’s unique approach is centered on offering a full stack of end-to-end solutions which provides it with a major competitive advantage within the video advertising ecosystem.
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