LONDON: CentralNic Group plc has entered into a binding agreement to acquire Wando Internet Solutions GmbH for an initial consideration of EUR 5.4 million, a news release said.

 Based in Berlin, Germany, Wando is a technology company operating in the fields of Social marketing, Display advertising and SEM Advertising.

In FY2020, Wando generated unaudited revenue of EUR 4.9m (c. USD 5.6m) and unaudited EBITDA of EUR 1.2m (c. USD 1.4m). CentralNic’s distribution network is an important sales channel for Wando, representing more than half its revenue. Through a closer vertical integration, CentralNic expects to grow Wando’s sales.

The initial consideration, which is subject to customary adjustments for cash and net working capital, will be paid from the proceeds from the Group’s recent bond placement. Under the terms of the agreement, the sellers of Wando may earn up to another EUR 5.4m (c. USD 6.5m) payable in Q3 2022 subject to stretched performance targets being met.

Ben Crawford, CEO of CentralNic, said “We are excited by the vertical integration that this acquisition brings. Wando provides us with a new platform, expert staff, and a growing, profitable extension to our existing business and we expect it to bring accelerated growth and augmented margins for our fast-growing monetization business.”

CentralNic is a London-based AIM-listed company which drives the growth of the global digital economy by developing and managing software platforms allowing businesses globally to buy subscriptions to domain names, used for their own websites and email, as well as for protecting their brands online. Its core growth strategy is identifying and acquiring cash-generative businesses in its industry with annuity revenue streams and exposure to growth markets and migrating them onto the CentralNic software and operating platforms.

CentralNic operates globally with customers in almost every country in the world. It earns recurring revenues from the worldwide sales of internet domain names and other services on an annual subscription basis. www.centralnicgroup.com