goeasy Ltd. is a Canadian public alternative financial company based in Mississauga, Ontario. It operates in two segments: easyfinancial, which offers high-interest loans to subprime borrowers, and easyhome, which sells furniture and other durable goods on a rent-to-own basis.

As of 2016, easyfinancial had $344 million in loans, and goeasy had a market value of $400 million as of March 2017.

In 2018, easyfinancial had an $834 loan book, revenues of $506 million an increase of 26% over the prior year. It is listed as GSY on the Toronto Stock Exchange.

Traded as:           TSX: GSY

Industry:              Financial services

Founded:            1990

Headquarters:   Mississauga, Ontario, Canada

Website:              www.goeasy.com/