LONDON: Tekcapital Plc announced that portfolio company Salarius Ltd. has successfully launched its innovative SaltMe! snack line on Amazon in North America.

The company commenced sales of all four flavours on the e-commerce platform offering 6 count boxes of 5oz size bags. In January, the company plans to introduce 1 oz bags on the platform to expand consumer purchase options.

Additionally, SaltMe! potato chips are now available in all Central Market stores in the USA and Canada.

SaltMe! potato chips are made with MicroSalt, a proprietary salt made with micron-size salt particles that dissolves in the mouth significantly faster than regular salt, and as a result, delivers 50% less sodium per serving. SaltMe! potato chips are Non-GMO, all Natural, Kosher and Gluten Free.

On the B2B front, FXM Ingredients Inc.the B2B sales and marketing partner of Tekcapital in Mexico and Latin America has provided MicroSalt for testing to eight Mexican snack food companies, including several of the largest producers in the region, with a pipeline of 20 additional Mexican companies to begin discussions in the next 60 days.

Additionally, a leading global snack food company has successfully completed its initial evaluation of MicroSalt and has proceed to begin consumer testing for potential inclusion with its products.

“We are very excited about the launch of the SaltMe! brand on Amazon. Growing our e-commerce business in addition to distribution deals undertaken earlier in the year should help expand market traction for our full flavour-low sodium snacks in 2021 and beyond,” says Victor Hugo Manzanilla, CEO of Microsalt Inc.

The online share of snack purchases has been steadily increasing, propelled especially in 2020 during the coronavirus pandemic. The category has also observed towards healthier, reformulated offerings.

Transparency Market Research recently stated, “Snack products have acquired a prominent place in the households of a considerable populace across the globe due to the COVID-19 lockdown implementations and the lockdown extensions. The preference for ‘indulgence-on-the-go’ has increased due to the work-from-home mechanism, thus inviting extensive growth prospects for the snack products market.”

According to John Toaspern, Chief Marketing Officer for Potatoes USA, “There was about a 22% increase in sales at retail for potato chips for the period following the implementation of (COVID 19 related) restrictions in the U.S.”

Tekcapital owns 97.15% of the share capital of Salarius Ltd. Microsalt Inc. is an 87% owned U.S. subsidiary of Salarius Ltd.

Microsalt Inc is the developer and manufacturer of a proprietary low-sodium salt called MicroSalt.

Tekcapital creates value from investing in new, university-developed intellectual properties (IP) and provides a range of IP investment services to make it easy for organisations to commercialise university-developed technology. Tekcapital is quoted on the AIM market of the London Stock Exchange (AIM: symbol TEK) and is headquartered in the UK. www.tekcapital.com