TORONTO: Media Central Corporation has entered into an affiliate partnership with Canada’s premier online sports betting and casino gambling site Spreads.
The partnership will be featured on the digital platforms of Media Central’s flagship publications NOW Magazine (NOW) and the Georgia Straight (Straight) and the Company’s specialised esports and egaming site ECentralSports.com.
Each platform will produce engaging sponsored content that will drive affiliate sales to Spread’s website via in-text links, banner ads and emails. In 2019, it was reported that the Canadian online gaming industry generated an estimated $31 billion in gross revenue per year.
With COVID-19 changing consumer behaviours and driving consumers to source online entertainment, more Canadians are engaging with online gambling. Retail Insider reported in May2020 that land-based casinos are losing their customers to the online market, mainly due to the convenience of the online platforms.
MediaCentral noticed the trend in the online gaming and betting market and recognized the opportunity to connect its readers to Spreads. This latest affiliate marketing partnership will support MediaCentral’s strategy of digitally monetizing its existing platforms to create sustainable, profitable media brands.
According to Hostingtribunal.com, the affiliate marketing sector was worth $12 billion dollars globally in 2017 and is one of the largest sources of online ecommerce income. MediaCentral acknowledges the potential of affiliate marketing and has been curating a selection of well thought out partnerships that aligns with the interests of their vast 6.5 million audience.
Announced earlier this year, MediaCentral has engaged in affiliate agreements with Tia Health, iMD Health, and Wineonline.ca. As a result, the Company has experienced continued18per centmonth-over-monthgrowth of affiliate generated revenue, with the partnerships presenting the unique opportunity to accrue increased passive income over time.
“Affiliate marketing continues to fast track in 2020 and we are capitalizing on these opportunities while ensuring that quality, informing and entertaining content is maintained for our audience,” said Brian Kalish, CEO of MediaCentral.
“From day one our strategy has been to digitize and monetize our traditional and established legacy publications to ensure their continued future. Affiliate marketing is one tactic we are employing that allows us to drive revenue while striking the delicate balance between not only guaranteeing the publications stay true to their ethos and report on what their loyal readers have grown to love, but also ensuring the brands are profitable.”
MediaCentral and its subsidiaries remain committed to providing its engaged audience of 6.5 million with up to the minute reporting on local news, arts, entertainment, and cultural coverage from an editorial perspective.
MediaCentral carefully selects its partners ensuring principles align and that its readers will gain value from the promotion. All sponsored content is marked as such and upholds to the highest level of journalistic integrity.
Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform CannCentral.com and ESports outlet ECentralSports.com.
MediaCentral is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.
ECentralSports is a dynamic digital destination for eSports fans in search of the latest in news, competitive gaming coverage, analysis, events, lifestyle features and gaming culture. With a strong focus on covering cultural, artistic, and social subjects from deep within the esports world, ECentral provides the ultimate insider guide to the industry.
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