MELBOURNE: Bubs Australia Limited has entered into an agreement with former Miss Universe, TV celebrity and new mother, Jennifer Hawkins, to be Bub’s Global Brand Ambassador.
The appointment is for a three-year term, covering all international markets with category exclusivity.
Jennifer’s new role coincides with the announcement of the launch of Vita Bubs., a new range of infant and children’s vitamin and mineral supplements, to be ranged in 400 Chemist Warehouse stores from October.
Announcing the appointment, Bubs Australia Founder and Chief Executive Officer, Kristy Carr said: “Jen is a much loved Australian icon with her work as a popular TV presenter, international model and successful entrepreneur. As a new mum she is the perfect role model to represent the Bubs brand to new parents everywhere, including among her legion of nearly two million social followers.”
Jennifer Hawkins said: “I am absolutely thrilled to be welcomed into the Bubs family. As a new mother it was a huge decision what brand to choose and trust when I was introducing solids to Frankie. I actually started using Bubs Organic puree pouches and rusks before being approached to be the company’s global ambassador, which is amazing!
“I currently breastfeed Frankie but will move to toddler milk after her first birthday. I’ll confidently choose Bubs Organic Toddler Milk because of their emphasis on Australian made quality and trusted reputation. The Bubs ethos of healthy nutrition and wellbeing perfectly aligns with my own values, which is why I am so happy and excited to take on this role,” Ms. Hawkins said.
Jennifer Hawkins will be appearing in an integrated multi-media consumer campaign to support awareness, education and ongoing engagement across all of Bubs key markets.
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