DUBAI: Due to the COVID-19 pandemic and the Javits Center turning into a makeshift hospital Messe Frankfurt has decided to take the Texworld summer edition show to a virtual platform with the aim to support the sourcing community through these unprecedented times.

The transition to a virtual event for the summer edition reinforces the fierce commitment to supporting the industry through both good and challenging times. With the returning support of long-standing exhibitors, international and domestic, the July events will open with similar features found on the trade show floor.

An online showroom will highlight material innovations, while allowing visitors to chat with representatives about specific requirements, factory options and more.

Attendees and exhibitors will have the opportunity to get connected through smart and intuitive networking tool that calculates and recommends the most relevant people and sessions to users. In addition to the digital exhibit presentation, a comprehensive educational program will run alongside. Topics will range from sustainability initiatives, environmental and ethical impacts to business tips and sourcing options amidst a pandemic.