MOSCOW: Rostelecom, Russia’s national telecommunications operator, has been ranked at the top of the independent J’son & Partners Consulting 2019 rating.

According to the research, the major driver for subscriptions was the comprehensive office solution which includes Internet access, telephony, video surveillance and TV. The pay-TV subscriber base in the b2b segment has seen a 13% growth year-on-year, reaching 104 800 clients in total.

In 2019, Rostelecom’s TV for business service secured the largest customer following representing a 35.8% share of the market. The rating agency highlighted the Company’s leadership in attracting new clients as the Company saw its total base grow by 9 500 new users.

Valery Ermakov, Vice President, Corporate and Government Segments, commented: “The efficiency of our product development and marketing is driven by an omni-channel approach to attracting new clients, tailored targeting solution and regional advertising campaigns, coupled with a simple, transparent and responsible pricing policy across Rostelecom’s wide and functional product portfolio”.

Rostelecom’s Pay-TV for business includes a range of high-quality digital channels and a variety of interactive options. The service is streamed via web to ensure more reliable and up-to-date solution than cable and satellite TV distribution.