LONDON: Boku Inc, the world’s leading independent direct carrier commerce company, has entered into a partnership with Swisscom to provide mobile identity verification capabilities in the Swiss market.

As part of the agreement, Swisscom will connect with Boku’s global Identity platform through a single connection. The mobile identity verification provided by Boku will enable Swisscom’s approximately six million mobile subscribers to enjoy silent, frictionless verification and authentication processes across every mobile interaction with Boku’s global merchant portfolio.

The strategic partnership between Swisscom and Boku represents a growing trend of mobile network operators recognising that the mobile phone is poised to become not only the default discovery mechanism for consumers, but also the primary device on which they interact with global businesses.

Stuart Neal, Chief Business Officer, Boku Identity, commented: “This agreement will see us continue to build on our strong relationship with Swisscom. Consumers are constantly looking for easier frictionless ways to securely interact on mobile. For Swisscom, it will deepen their relationship with their customers by enabling them to interact and transact in a natural and convenient way. This is another endorsement of Boku’s strategy to touch every mobile interaction.”

Amir Peled, Head of OTT of Swisscom commented: “Swisscom is committed to helping our subscribers’ access and securely participate in the rapidly growing number of activities and interactions available via their mobile phones. This partnership with Boku is born from a shared perspective that those consumers deserve to enjoy a streamlined, frictionless experience when they sign-up for new services via their phone and we look forward to collaborating with Boku in the future.”