LONDON: Location Sciences, the leading mobile location data and intelligence expert, announced a new 18-month contract with Blis, the global leader in real-world intelligence.

Blis is the first global location intelligence company to embrace independent verification of data quality.

Blis will use Verify, Location Sciences’ proprietary location verification platform, to provide independent, media-agnostic analysis and authentication of its location-targeted advertising data.

Blis and Location Sciences are coming together as two independent companies with a common goal for more transparency and data integrity in the advertising industry.

At a time when clients are looking for more accountability from their technology partners, and increased transparency for their digital activity, this alliance paves the way for substantial improvements in data accuracy.

Clients are demanding third-party verification and Location Sciences’ Verify product can now provide that independent layer of validation and assurance for Blis’ global client base.

Mark Slade, CEO of Location Sciences, said: “Together with Blis, we are taking the lead globally in terms of bringing transparency to location data. In a market where suppliers can all claim to be experts in location, it’s our experience that the best are the first to embrace independent verification.

The adoption of Verify is testament to the quality of Blis’ platform and the data achieved near perfect scores (99%) in our tests – once again showing that quality and accuracy in this sector can be achieved. Blis’ confidence in that data further demonstrates the open and honest approach it takes with its customers.”

Greg Isbister, CEO of Blis, commented: “Transparency and data accuracy are at the core of our business, underpinning everything we do. Our proprietary technology, Smart Pin, filters out over 80% of the data received because it doesn’t meet our quality and accuracy standards. Our clients turn to us for high-quality data to better understand their customers and drive engagement and sales.

Being independently recognised by Location Sciences both for location data and signal quality accuracy adds a valuable layer of impartial authentication for our customers. We’re proud to be the first in our industry to offer independently verified data on a global scale.”