LONDON: Audioboom Group, the leading global podcast company, announced an advertising technology partnership with Voxnest, Inc, a leading b2b technology provider.
Audioboom and Voxnest have worked together over several months to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom’s inventory of podcasts.
In 2018, Audioboom began the search for a tool that could move its advertising technologies forward and has now selected Voxnest as its exclusive partner to enhance Audioboom’s existing technology.
The new advertising system was built and tested by both companies, resulting in technical advances ranging from core code through to final delivery platforms.
Voxnest’s advertising tool seamlessly connects to Audioboom’s hosting and distribution platform to enable Audioboom’s premium network of 250 shows with host endorsements and live reads to be delivered at scale, targeted to location, or delivered against a show’s archive in order to optimise podcast revenue.
For the Company’s wider group of podcast partners, it will deliver advertising across the entire network, connecting to ad-networks and programmatic exchanges to maximise ad fill.
Lance Paterson, Audioboom’s VP of Research, said: “With this development we have a system that’s fast, scalable, cost-efficient, easy to operate and fully adapted for both dynamic host endorsements and spot advertising sales.
It also comes with a highly effective Yield Ops system to connect our podcast inventory directly to major advertising partners, and a full suite of APIs that simplifies expansion and future development of our ad-serving capabilities. Future plans include developing a class-leading metrics systems and a number of other technical advances.”
“Voxnest’s technology was appealing to Audioboom because it provides robust tools to manage host endorsement campaigns but could also maximise the ad fill rate and optimise yield by combining priority, price competition and backfill for the thousands of shows which utilise their distribution platform.”
Franceso Baschieri, President at Voxnest, said: “Our goal is to create advertising technologies that allow businesses to capitalise on all their new and archived content and unsold ad spots with our easy programmatic exchange integrations. We’re thrilled to use our knowledge to work alongside a company like Audioboom, which is always encouraging innovation in the audio space.”