Deal deepens Tripledot’s push into hybrid-casual gaming and marks the company’s first foothold in Israel
LONDON: Tripledot Studios, one of the world’s largest mobile gaming companies, announced Thursday it has acquired the Supersonic publishing business from Unity for $40 million in cash, subject to post-closing adjustments.
Supersonic is a major publisher in the hybrid-casual gaming space, partnering with independent studios around the world to bring their titles to global audiences. The acquisition follows Tripledot’s 2025 purchase of gaming studios from AppLovin and represents the company’s latest move to build out its publishing platform.
A Growing Publishing Footprint
Hybrid-casual games — a blend of casual and mid-core mechanics — have become one of the fastest-growing segments of the mobile gaming industry. Company officials said the acquisition gives Tripledot an immediate boost in scale, complementing the publishing business it already operates through Lion Studios.
Executives also framed the deal as a response to shifting dynamics in game development driven by artificial intelligence. While AI has lowered the cost and time required to build games, it has not made them easier to bring to market, according to the company. By combining Supersonic with Lion Studios, Tripledot said it will gain a larger publishing operation with user acquisition expertise, capital and data science capabilities at what it described as the industry’s current bottleneck.
The deal also brings Tripledot an experienced product and engineering team, along with software development kits and user acquisition automation technology the company said would benefit its broader operations.
Additionally, the acquisition marks Tripledot’s first expansion into Israel. Supersonic will serve as the company’s base for accessing talent in the Israeli mobile games industry.
Executives React
Lior Shiff, CEO and co-founder of Tripledot Studios, said the best games don’t always come from the largest companies.
“As AI lowers the barriers to developing a high-quality game, the constraint for a small studio is no longer building a game, but bringing it to market and scaling it to millions of players,” Shiff said. “That is the problem a publisher exists to solve, and Supersonic has been solving it for years.”
Shiff added that the combination with Lion Studios would allow Tripledot to partner with more studios across more markets with stronger technology.
Unity CEO Matt Bromberg said Supersonic had built something impressive during its years within ironSource and Unity, and expressed confidence that Tripledot was the right home for the team going forward.
Igor Bereslavski, general manager and CEO of Supersonic, said the company’s philosophy has always centered on giving small teams with strong games the ability to reach a global audience. He said Tripledot shares that vision and brings the infrastructure and reach needed to support it at scale.
About Supersonic
Founded six years ago as part of ironSource and later Unity, Supersonic has published more than 150 games, including titles such as “Hole It,” “Unravel Master” and “Going Balls.” The company’s games have surpassed 6 billion downloads since its founding, making it one of the largest mobile publishers in the world.
Following the acquisition, Supersonic will continue operating as a standalone business within the Tripledot Group under its existing brand and management team. The company will remain headquartered in Tel Aviv and will continue partnering with independent developer studios while investing in new game development.
Katzenell Dimant served as legal counsel for Tripledot Studios in the transaction. Aream & Co. acted as financial advisor to Unity, with Meitar serving as Unity’s legal counsel.
About the Companies
Tripledot Studios, founded in London in 2017 by Lior Shiff, Akin Babayigit and Eyal Chameides, operates 12 studios across 23 cities and employs more than 2,500 people. The company reaches over 20 million people daily and generates approximately $2 billion in gross revenue annually. Tripledot has been profitable since its second year of operation.
Unity [NYSE: U] provides a suite of tools for developing, deploying and growing games and interactive experiences across mobile, PC, console and extended reality platforms.
