DUBAI: In a strategic move poised to transform the financial landscape, Al Ansari Financial Services PJSC (DFM: ALANSARI) has announced a partnership with Abhi Middle East Limited, the largest embedded finance platform in the region, backed by Hub71 and the Abu Dhabi Investment Office (ADIO).

This collaboration aims to broaden the financial solutions available to consumers and provide a seamless service experience.

The alliance, set for rollout in Q2 2025 pending regulatory approvals, will introduce Earned Wage Access (EWA) and Send Now, Pay Later (SNPL) services to complement Al Ansari’s existing offerings. These services will cater to the needs of unbanked and underbanked communities in the UAE, gradually rolling out across various platforms for easy and convenient customer access.

Building on a previous collaboration with a leading fintech platform, Al Ansari Financial Services continues to leverage its market presence to deliver innovative financial solutions tailored to its diverse customer base. Abhi will provide the technology and operational framework, allowing customers to access their earned wages prior to the scheduled payroll date and remit funds internationally with deferred payment.

Mohammad Bitar, Group Deputy Chief Executive Officer of Al Ansari Financial Services, commented: “By collaborating with Abhi, we’re expanding our service ecosystem to offer more choices to our customers. This partnership aligns with our ongoing mission to enhance financial accessibility and provide flexible solutions that cater to diverse financial needs.”

Omair Ansari, Co-Founder and CEO of Abhi Middle East Limited, added: “Partnering with Al Ansari Financial Services is a significant step in providing unbanked individuals with accessible and flexible financial solutions. Through the introduction of Earned Wage Access and Send Now, Pay Later in the UAE, we aim to address real-world financial challenges, offering tools that empower individuals to take control of their finances. By combining Abhi’s technology with Al Ansari Financial Services’ deep market expertise, we are committed to driving financial inclusion and helping underserved communities gain more flexibility and convenience in managing their financial needs.”

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