LONDON: Smarttech247 (AIM: S247), a multi-award-winning provider of AI-enhanced cybersecurity services providing automated managed detection and response for a portfolio of international clients, announced the launch of a new route to market strategy as part of its wider growth plans supported by an increase in headcount across its key geographical markets over the next 12 months.
This strategic shift will see Smarttech247 place greater emphasis on channel and strategic partnerships to target rapid expansion whilst enhancing customer value across its global customer base. In parallel with this initiative, the Company is also launching its Partnership Programme with incentives designed to empower partners and drive mutual growth, with a key focus on efforts to enhance Smarttech247’s sales and service delivery with core strategic partners.
Previously, the Company’s strategy focused on direct sales to customers but this new strategic shift will allow Smarttech247 to leverage the successful partnerships the Company has curated.
Smarttech247 is already in advanced discussions with leading systems integrators and distributors to bring a range of its cybersecurity solutions, including VisionX MDR and ThreatHub, to a broader market, strengthening the Company’s presence in key regions and scale operations to meet the growing global demand. This new programme will provide Smarttech247’s partners with the tools, resources and support to help partners maximise revenue potential and deliver value to customers via incentives including financial rewards, co-marketing opportunities and access to training and certifications programmes.
To support this strategy, Smarttech247 has already been building out its platform and expects to increase its headcount further in Ireland and across other key markets over the next 12 months, expanding the Company’s operations in technical support, sales, marketing and partner support.
Raluca Saceanu, CEO of Smarttech247, commented: “This is a potentially transformative moment for Smarttech247. Our new route to market strategy not only should accelerate our growth but also reinforces our commitment to delivering best-in-class cybersecurity solutions to our customers. By creating strategic partnerships and leveraging the expertise of our channel partners, we plan to scale our operations globally whilst continuing to innovate and lead in the cybersecurity industry.
“This increase in headcount also underscores Smarttech247’s commitment to investing in talent and infrastructure to achieve its growth ambitions.”