MANHEIM: Accenture (NYSE: ACN) has agreed to acquire Camelot Management Consultants, an international SAP-focused management and technology consulting firm from Germany, with specific strengths in supply chain, data and analytics.

The acquisition will further enhance Accenture’s SAP and AI-driven supply chain capabilities, helping clients build the intelligent and resilient supply chains that today’s business landscape demands.

The firm’s deep expertise in supply chain management will bolster Accenture’s ability to drive the reinvention of its clients’ entire supply chains. Camelot will also bring experience in analytics, data strategy and modernization, helping organizations build a strong foundation for accelerating the adoption of AI. Research from Accenture shows only 9% of companies use AI and generative AI widely across their supply chains, and the adoption of the technologies correlates with higher profitability.

“Today, we are seeing a surge in demand for data and analytics services in supply chain management, strongly driven by increased market volatility and the need for companies to make their logistics more efficient,” said Tobias Regenfuss, Technology lead Austria, Switzerland and Germany, Accenture.

“With our acquisition of Camelot, we will further enhance our capabilities and services to help our clients use technology to address complex and pressing business needs and drive additional value.”

Christina Raab, market unit lead for Accenture in Germany, Austria and Switzerland, added, “Many organizations struggle to navigate global disruptions, comply with evolving regulations, meet rising customer expectations and keep pace with technological developments. Driving value faster requires extraordinary flexibility and a reinvention of traditional approaches. With Camelot’s deep supply chain expertise, we will be even better equipped to help organizations thrive amid disruption to stay relevant and grow.”

Founded in 1996, Camelot is a leading SAP partner in Germany, Austria and Switzerland with a broad client portfolio of large and midsize companies in the chemicals, life sciences, consumer goods and industrial manufacturing industries. With headquarters in Mannheim, Germany, Camelot also has offices in the United States, United Arab Emirates, India, Poland, Spain and Switzerland. This acquisition will bring more than 700 highly qualified professionals to Accenture, including SAP, data and supply chain experts.

“We have been providing management and technology consulting services for nearly three decades and have become a leading SAP partner with clients in a wide range of industries,” said Libor Kotlik, Managing Partner of Camelot.

“Accenture’s global scale and service portfolio will enable us to bring innovative ideas and solutions to clients while creating exciting development opportunities for our people. Together, we will address the key market demand and build lasting value for our clients.”

Camelot was recently named SAP Digital Supply Chain Focus Partner within the diamond initiative for the second consecutive year. The firm has been recognized by leading analysts and has won numerous awards including Germany’s Best Consultants 2024.

Camelot will follow Einr, a Norwegian SAP-focused business consulting company Accenture acquired in May 2023.