PARIS: BT Group has joined forces with Broadpeak®, a global leader in content delivery network (CDN) and video streaming solutions, to unveil a pioneering live video streaming service.

This new venture is set to redefine the standards of live broadcasting with the introduction of the Multicast-Assisted Unicast Delivery (MAUD) solution, powered by Broadpeak’s cutting-edge nanoCDN™ multicast ABR (mABR) technology.

The MAUD solution promises to deliver live video streaming with unparalleled reliability, efficiency, and sustainability, ensuring exceptional quality for viewers worldwide. Several prominent broadcasters and content providers are gearing up to test this innovative solution in 2024, marking a significant leap forward in live event streaming.

Howard Watson, BT Group’s Chief Security and Networks Officer, expressed his enthusiasm for the new technology: “The shift of live events to online platforms has significantly increased internet traffic. MAUD represents a revolutionary advancement in content delivery, enhancing the streaming experience with consistent, high-quality video. Our partnership with Broadpeak, renowned for their multicast ABR innovation, is a strategic move to incorporate their proven technology into the MAUD ecosystem.”

Broadpeak is set to equip BT Group with the necessary components to establish the world’s first MAUD-enabled network. The nanoCDN mABR, a globally recognized and deployed streaming solution, will be integrated into BT Group’s consumer smart hub routers. This integration will capitalize on multicast capabilities to amalgamate individual streams within the network’s core, subsequently converting them to unicast at the network’s edge for distribution to end-user devices.

MAUD’s innovative architecture builds upon mABR technology by seamlessly integrating with content provider player applications, thereby negating the need for app modifications. The system is designed to use up to 50% less bandwidth during peak events, significantly reducing energy consumption by minimizing the number of caches required. This efficient approach to live video streaming not only cuts costs for broadcasters, CDNs, and internet service providers but also elevates the quality of experience for viewers.

Jacques Le Mancq, CEO of Broadpeak, shared his excitement about supporting BT Group’s initiative: “We are thrilled to back such an impressive endeavor in live video streaming. MAUD meets the pressing demands for superior video quality, streamlined content delivery, and heightened sustainability. It’s a game-changer for the industry, poised to transform the landscape for broadcasters and video service providers.”

As the world eagerly anticipates the trials of this breakthrough solution, MAUD stands ready to set a new benchmark in live video streaming, promising a future where live events are delivered with unprecedented quality and efficiency.

Sony acquires AI video company iSIZE to boost streaming quality