PARIS, FRANCE: L’Oréal Groupe and Prada S.p.A have signed a long-term license agreement to create and distribute luxury beauty products for the Miu Miu brand, a unique and experimental fashion label founded by Miuccia Prada in 1993.
The partnership will leverage Miu Miu’s distinctive style and L’Oréal’s expertise in fragrances, which are expected to launch in 2025. The agreement is subject to regulatory approvals.
Cyril Chapuy, President of L’Oréal Luxe, and Benedetta Petruzzo, Miu Miu CEO, expressed their excitement and confidence in the collaboration, which will enhance the brand’s growth and potential in the beauty sector.
L’Oréal is the world’s leading beauty player, with 37 international brands and a strong commitment to social and environmental sustainability. Prada is a global luxury group, with a portfolio of prestigious brands in fashion, leather goods, and eyewear.