Box, Inc., the leading Content Cloud, has announced the acquisition of Crooze, a provider of no-code enterprise content management applications built on the Box Platform. The deal will enable Box to offer customers more ways to manage their critical content with Crooze’s no-code app builder and metadata capabilities.

Crooze’s technology helps customers build apps to handle business processes such as contract management, digital asset management, and controlled document management. Customers can also integrate Crooze’s apps with Box Relay to automate content workflows.

The acquisition is part of Box’s vision to modernize the enterprise content management (ECM) market with artificial intelligence (AI). According to IDC, the worldwide content services applications market (including ECM) is expected to grow from $15.1 billion in 2022 to $23.8 billion in 2027. Box aims to provide a single, secure platform to centrally manage content across various use cases and unlock insights from content with Box AI.

“Organizations looking to modernize their approach to managing enterprise content should consider the new synergies afforded by Box with Crooze,” said Holly Muscolino, group vice president at IDC.

Box will continue to offer and support Crooze products and services, and will integrate the Crooze technology natively into the Box Content Cloud. Customers can learn more about Crooze offerings on the Box website.

“Content is central to a huge number of critical business processes in the enterprise today, and with rapid innovation in AI and a dynamic security landscape, the ability to manage those processes in the cloud and enable teams to get the most out of their content is essential to digital transformation,” said Aaron Levie, co-founder and CEO of Box.

“It’s time to modernize ECM and leave outdated systems behind. Crooze has built advanced ECM capabilities on Box, already working with some of our largest customers. By natively integrating Crooze’s technology into Box, we’ll reshape what enterprises can do with their content.”

Alan Monier, co-founder of Crooze, said, “Box has long been on the cutting edge of the enterprise content management industry”. “They pioneered cloud content management and have set the bar for security, compliance and data privacy. Building on their enterprise-grade platform was an easy decision for us.”

“From its inception, Crooze’s mission has been to help organizations unlock the full potential of their content and we are very excited to join the Box family to scale that vision in the enterprise,” said Mark Lane, co-founder of Crooze.