
CHICAGO: Pello Companies LLC, an open finance innovation firm, has agreed to acquire ByAllAccounts, a financial data aggregation technology provider, from Morningstar Inc. (Nasdaq: MORN). Financial terms were not disclosed.
The deal, expected to close in the first half of 2026 subject to customary conditions, will see ByAllAccounts operate as a standalone company following the transaction’s completion.
Pello named Cynthia Rojas Sejas as incoming CEO of ByAllAccounts. She brings 25 years of senior leadership experience at Moody’s and S&P Global, where she focused on growth strategies for financial data and analytics.
“ByAllAccounts built a strong and trusted data aggregation platform under Morningstar’s ownership. In this next chapter, we are excited to focus capital and execution on accelerating innovation and delivering differentiated, best-in-class solutions in wealth management,” Rojas Sejas said in a statement.
“Our vision is to deliver to advisors, wealth managers, and wealth technology platforms the most comprehensive financial account data, and an expanded set of capabilities that extend beyond pure data aggregation.”
Morningstar said the sale aligns with its strategy of focusing its advisor products and portfolio solutions around proprietary data, research, software and investment management capabilities. Through Morningstar Wealth and Morningstar Retirement, the company manages or advises about $378 billion in assets as of Dec. 31, 2025.
“ByAllAccounts has enabled investors, advisors, and platforms to aggregate trusted account data securely and at scale for more than 25 years,” said Daniel Needham, president of Morningstar Wealth and Research & Investments. “This transaction allows ByAllAccounts to gain focused expertise and investment to support its next phase of growth, and Morningstar will continue to offer ByAllAccounts as an integrated capability within our products.”
Pello was advised by Wedbush & Co. and law firm Cooley LLP. Morningstar was advised by Mayer Brown LLP.