Rochester’s brewing industry, FIFCO USA, the parent company of Genesee Brewery and Labatt USA, has unveiled a $50 million investment plan spread over the next three years. This ambitious project aims to establish a state-of-the-art packaging facility and enhance innovation capabilities to meet the growing demand for Labatt Blue and Labatt Blue Light beers.
The expansion, which also seeks to draw new contract manufacturing clients, comes as a response to the increasing demand that has surpassed the supply from Canada. Piotr Jurjewicz, CEO of FIFCO USA, highlighted the company’s efforts to modernize the Rochester brewery and increase its volume capacity. “Our transformation includes revamping canning processes, adding new tanks, and upgrading equipment to foster business growth and sustainability,” Jurjewicz stated.
The brewery, known for producing a variety of alcoholic beverages for leading U.S. companies, has seen a $215 million modernization over the past 15 years. The latest investment represents the second phase of a strategic plan to modernize the brewery and secure its future in a competitive market.
New York state has played a pivotal role in this development by providing a $7 million capital grant through Empire State Development. This grant has been instrumental in reinforcing FIFCO USA’s commitment to the region. “We are grateful for Governor Hochul’s support and look forward to writing the next chapter in our storied history,” Jurjewicz expressed.
Ensuring the consistent quality of Labatt beers brewed in Rochester, Kevin Hryclik, Labatt USA’s Brewmaster in Canada, has collaborated closely with the local brewing team. “Extensive taste and sensory testing guarantee the same great taste and quality standards that our customers expect,” said Hryclik.
Today marks a milestone for the brewery as it dispatches the first shipments of Labatt Blue and Blue Light beers, destined for New York and Pennsylvania markets.
Headquartered in Rochester, New York, FIFCO USA ranks among the top brewers in the nation. Its diverse portfolio includes Seagram’s Escapes, Lipton Hard Iced Tea, Labatt USA, Genesee Brewing Company, and Magic Hat. The company also serves as a contract brewer for other prominent brands, further solidifying its position in the industry.