LONDON: On the Beach Group plc, a leading online travel agency, has announced a long-term distribution agreement with Ryanair Holdings, Europe’s largest low cost carrier. The deal will allow On the Beach customers to book Ryanair flights as part of their holiday packages with full price transparency and ATOL protection.
The deal also resolves the outstanding litigation between the two parties and marks a transformational shift in their relationship.
The agreement will secure On the Beach’s free and fair access to Ryanair’s seat supply and facilitate a smoother customer journey when booking Ryanair flights. It will also simplify On the Beach’s operations and enable greater focus on areas of strategic value.
Shaun Morton, CEO of On the Beach Group plc, said that the partnership will improve the booking and travel experience for their customers and ensure that they can provide the best value package holidays. He also said that the agreement is a significant milestone in On the Beach’s journey and that they look forward to working closely with their new partner.
Ryanair’s Dara Brady said that Ryanair is pleased to partner with On the Beach, its fourth approved online travel agency partner. He said that On the Beach customers can now book Ryanair flights, seats, and bags as part of their holiday package with the guarantee that they will have full price transparency of Ryanair products and direct access to their booking through their myRyanair account.
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