East Imperial plc forms partnership with Macau’s Galaxy Entertainment Group

LONDON, UK: East Imperial PLC, the global purveyor of super-premium beverages, announced today that an agreement has been reached to supply the prestigious Hong Kong-listed Galaxy Entertainment Group, Macau’s leading hotel and casino operator.

Galaxy Entertainment Group (SEHK:27) is listed on the Hong Kong Stock Exchange and has a market capitalisation of approximately US$25bn.

Galaxy Entertainment Group operates, among other bespoke properties, Galaxy Macau, a mega-casino resort comprising different hotels – Galaxy Macau, Banyan Tree, Hotel Okura and Raffles Macau- each with its distinct theme.

This agreement will initially see East Imperial’s core range offered in the executive suites and The Macallan Whisky Bar & Lounge. This represents a significant achievement by the Company’s regional distribution partner and recent strategic investor,  Wen Hua International / INL Investments.

This partnership aligns with the Company’s positioning as the only true super-premium mixer in the region and the Company’s relentless focus on the super-luxury end of the market.

Tony Burt, Chairman, CEO & Founder of East Imperial, commented: “The APAC region has always been the cornerstone of the East Imperial story and business, and to see our highly-regarded and highly valued partner, Wen Hua International, landing this significant deal underlines our combined strategic strength for the region. We expect this to be the first of many such wins, and we’re super-excited with this achievement and what lies ahead in 2024 and beyond.”

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