eBay Inc., a global commerce leader, announced that it has completed its acquisition of Certilogo, a company that provides AI-powered digital IDs and authentication for apparel and fashion goods.

Certilogo, based in Milan, uses digital technology to help brands and designers manage the lifecycle of their garments, and to help consumers engage with their favorite brands and fashion items, access reliable product information, confirm authenticity and easily activate circular services. Certilogo will continue to be led by CEO Michele Casucci.

eBay said that the acquisition will enable it to offer brands secure, connected product solutions that are flexible and compatible. eBay also said that the acquisition will help brands protect their customers from counterfeits and engage in recommerce through counterfeit-proof digital product passports.

Certilogo said that the partnership with eBay will unlock opportunities for consumers and brands to connect, and open up new potential to activate and expand engagement with the circular economy.

Both eBay and Certilogo said that they are excited to work together and ensure a seamless transition for their customers, brand partners, and the entire eBay community towards a more sustainable, connected future.