SYDNEY, AUSTRALIA: Baby Bunting Group Limited (ASX: BBN), Australia’s largest specialty retailer of maternity and baby goods, today announced the appointment of Mr Mark Teperson as Managing Director & CEO, effective 2 October 2023.
Mr Teperson is a highly regarded retail leader with more than 20 years’ experience across retail and fintech. He has a proven track record of driving exceptional results through re-imagining omni-channel customer experience, harnessing the power of data and technology and building strong high-performance cultures.
Mr Teperson joins Baby Bunting from Afterpay where he was Global Chief Product & Chief Strategy Officer. At Afterpay, Mr Teperson was responsible for developing strategy and driving product development, innovating consumer experience and driving merchant value.
Prior to his role at Afterpay, Mr Teperson was the Chief Digital Officer at Australia’s largest footwear retailer, Accent Group, where he built the Digital business and capability from inception.
Mr Teperson’s foray into retail began at The Athletes Foot, and he went on to become General Manager of the children’s speciality shoe retailer, Shoes & Sox, at age 22. He co-founded omni-channel retailer Shoe Superstore in 2005 which was acquired by Accent Group in 20092.
Mr Teperson has a Bachelor of Science (Honours) Degree in Management and Systems from City University London. Mr Teperson currently resides in the UK but has committed to relocating to the US in due course (exact timing subject to visa requirements), and has also committed to spending significant amounts of time in Australia to engage with local shareholders, brokers and the investment community, and other stakeholders nationwide.
At this stage he is anticipating at least four visits per year to visit both the East and West coasts of Australia. Mr Teperson’s appointment follows the Company’s recent industry-focused Board and management appointments of Gerd Hoenicke and Charles ‘Chuck’ Mowrey to the Board and Clifton Smyth as Chief Business Development Officer, continuing the CPV’s strategy to accelerate its growth trajectory globally with its key focus on expanding its US and European market footprints through deep industry engagement.
Baby Bunting Chair, Melanie Wilson, said: “Baby Bunting is delighted to announce and welcome Mark Teperson as the next Managing Director & CEO of Baby Bunting. Mark brings deep omni-channel retail experience, passion for the consumer and relentless pursuits of excellence. He is a passionate retailer who has delivered significant growth and innovation in previous roles. The Board and I look forward to working closely with him as we drive the next phase of growth for Baby Bunting.”
Incoming Baby Bunting CEO, Mark Teperson said: “I am thrilled to be joining the team at Baby Bunting. The Company has achieved a lot and has set solid foundations for an exciting journey ahead. As I lead the business into its next phase of growth, I am fuelled by excitement. Returning to the world of retail, I am laser-focused on delivering unparalleled experiences and products and services that will truly captivate our customers. Being part of an organisation with a strong purpose and a leading omni-channel offering is a tremendous privilege. Together, we will create a world-class consumer experience making a lasting impression in the industry.”
Mr Teperson will replace Matt Spencer, who will step down from his role as CEO & Managing Director with effect on 2 June 2023. He will continue to be an employee until 31 December 2023, during which time Matt will be available to provide ongoing assistance and guidance to assist with transitional matters.
Darin Hoekman, Baby Bunting’s Chief Financial Officer, has been appointed interim CEO effective from 2 June 2023. He will return to his role as Chief Financial Officer upon Mark Teperson commencing on 2 October 2023.
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