MotorK to acquire, a leading automotive retail solutions provider in Italy

MotorK to acquire

AMSTERDAM: MotorK Plc (AMS: MTRK) has entered into advanced negotiations for the acquisition of, a leading automotive retail solutions provider that serves over 2,000 dealerships in Italy. MotorK and have both signed exclusive and binding agreements and are working towards a swift completion.

Founded in 2004, is a prominent software as a service (“SaaS”) player in the Italian digital automotive retail market. The Company provides car dealers with a comprehensive suite of digital solutions focused on multi-publishing stock management, omnichannel digital showroom capability, and lead generation and follow-up.

The proposed acquisition of aligns with MotorK’s M&A strategy to consolidate market share and strengthen its leadership position in Europe’s digital automotive retail market. By acquiring, MotorK will be able to leverage its complementary strengths and expand its offerings to a larger customer base, unlocking new growth opportunities in one of its core markets.

Strengthening leadership:’s strong brand presence and extensive customer base reinforce MotorK’s position as a leading provider of automotive retail solutions in Europe

Access to new avenues of growth: The Company’s complementary customer base provides MotorK with access to new customers and opportunities for growth. By penetrating the large, growing, and still largely underserved market of independent dealers, MotorK will expand its offerings to a wider audience.

Attractive revenue cross-sell opportunities: MotorK’s digital platform can now be introduced to’s enlarged customer base, driving additional recurring revenues for the Group.

Marco Marlia, Co-founder & CEO of MotorK said: “We are delighted to welcome the team to the MotorK family. By adding its strong brand and excellent customers’ relationships to the Group, we will enhance our leading European footprint and provide an additional platform for growth in one of our core markets. Together, we can introduce our innovative digital products to a wider network of dealerships and accelerate the growth of the enlarged business.”

Stefano Filippone, founder & CEO of said: “We’re proud to join forces with MotorK, the leading European automotive retail solutions business, and excited about the prospect of offering MotorK’s innovative new products to our loyal customer base. We look forward to working with the MotorK team to achieve our shared goals and take the business to new heights.”

MotorK is the leading European company specialising in SaaS technology for automotive retail1. MotorK enables the digital transformation of mobility players with an innovative software-as-a-service platform that combines lead generation tools, CRM solutions, stock management systems and data analytics2. The company was founded in 2010 and has over 400 employees across 10 countries.

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