LONDON, UK: 7digital has won a new contract from visual inspiration platform, Pinterest (NYSE: PINS). With over 400 million monthly active users, Pinterest is a visual discovery engine that people around the world use to find inspiration.
7digital’s three-year contract with Pinterest is designed to support growth in content and territories as the platform expands into new markets as needed.
The contract will enable Pinterest’s music library to include licensed commercial tracks, delivered by 7digital’s music-as-a-service platform, to sit alongside their royalty free music. In addition, Pinterest has announced new partnerships with major music labels Warner Music Group (Nasdaq: WMG), Warner Chappell Music, Merlin, and BMG, to bring today’s top artists and music delivered through 7digital and onto their platform.
Through these new licensing deals, users will now be able to add tracks from Ed Sheeran, Silk Sonic, Anitta and many more to their Idea Pins. Working with 7digital enables the Pinterest community to access our comprehensive music catalogue.
Paul Langworthy, CEO of 7digital, said: “We’re excited to integrate with Pinterest to provide their community with an innovative and powerful way to share music and creativity that will generate immersive new experiences for the Pinterest community. This contract reflects the strength of 7digital’s end-to-end offering, our global catalogue, and our ability to meet and serve the growth in music consumption on platforms at scale. We look forward to supporting the launch of enhanced music features on the Pinterest app and working with them to power new momentum in the creator experience.”
Malik Ducard, Chief Content Officer of Pinterest, added: “Music plays a vital role in elevating storytelling and empowering storytellers, creators and Pinners who inspire the world every day on Pinterest. We are thrilled to partner with companies such as 7digital to facilitate the delivery of the latest music tracks to our platform and elevate the content and inspiration created on Pinterest.”
