LONDON, UK: Bidstack Group Plc (AIM: BIDS), the in-game brand activation platform, announced a new commercial partnership for its Bidstack Technologies division.

A leading Asia-Pacific mobile marketing technology company has contracted to white-label Bidstack Technologies’ supply side platform (“SSP”). They will utilise the platform to create their own in-game advertising business adding both advertisers and publishers & developers, which is expected to create a passive, recurring revenue stream for the Group going forward.

The agreement commences immediately and is for a term of 3-years.

Bidstack Technologies is a division of the Bidstack Group focused on creating additional revenue streams for the Company through utilising Bidstack’s product suite to empower game developers, platforms, advertising technology companies and commercial rights holders across monetisation, in-house marketing and data & reporting.

James Draper, CEO of Bidstack said: “The commercial partnership announced today is our first tangible step in the diversification of the Group’s revenue. This is our first technology white-labelling deal which also provides the Group with direct exposure to the growing Asia-Pacific market, which represents half of the video gamers worldwide.

“This deal will generate passive revenue share for the Group where our technology will be utilised to allow our partners to build their own in-game advertising business, onboarding both the games as well as driving their own sources of advertising revenue. This new passive revenue stream is additional to the advertising revenue currently arising in our media business.

“We believe that our pipeline for enterprise technology sales is robust across a broad customer base which includes publishers & developers, platforms, IP and rights holders and esports teams.”