Mirriad signs in-content advertising partnership in Canada

Mirriad signs in-content advertising partnership in Canada

LONDON, UK: Mirriad, the leading in-content advertising company, announced a new partnership in the strategically important North American.

Mirriad has signed a partnership agreement with Canada’s largest TV and digital media conglomerate. This partnership represents an important milestone for Mirriad in Canada and a first campaign has already launched there in a premiere series.

Mirriad’s US campaign revenues were up by over 800% during the 2021 holiday season compared to 2020. The in-content campaigns on leading channels Hallmark and Lifetime for large advertisers in the highly valuable finance, cosmetics and food & beverage industries delivered outstanding results as evidenced from data provided by Nielsen.

The new data from Nielsen for the US holiday campaigns showed that the audience reach using the Mirriad in-content format was up to 39% higher than in the equivalent TV spot breaks in the same content, and able to deliver approximately 130 million additional impressions, a significant advantage for advertisers in the busiest advertising season of the year.

An extensive report of the results and findings from the Nielsen data, including equally strong new data from Europe, will be published by the company later in Q1.

Stephan Beringer, CEO of Mirriad, said: “The growing momentum in our key North American market since the second half of 2021 is underlined by the new partnership in Canada and the subsequent activation around Super Bowl in the US. The progress comes on the back of data that show that Mirrad’s in-content solution demonstrably enables advertisers to reach more of their target audiences in a format viewers enjoy watching, thus delivering outstanding campaign performance.

The encouraging new results underline the magnitude of our format’s opportunity for advertisers and our content partners. The core markets we’re selling into are worth $145Bn a year, and we’re confident that we are fundamentally pioneering a solution that will become a standard in the industry.”

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