With the new age of internet marketing, businesses face new challenges and opportunities daily. How do we stand apart from our competitors? What can we offer that isn’t offered elsewhere? These are questions many marketers ask themselves every day as they find themselves up against larger companies with more resources.
Fortunately, there is one thing that small businesses have going for them: their flexibility. With flexibility comes an advantage most large corporations cannot claim to possess: an ability to adapt tools made available by growing trends in digital marketing.
This article will be exploring several such options, all of which are particularly useful in helping small organizations compete with larger ones – they may surprise you.
1) Cross Channel Marketing Solutions
Like those offered by LiveIntent, Cross channel marketing solutions allow you to engage customers on all channels efficiently. They do this through data and personalized experiences, which enables marketers to develop and send highly targeted and relevant messages across different channels, including email, social media, and over-the-top (OTT) devices such as Smart TVs. By integrating cross channel marketing tools into your strategy, businesses can use automation to improve campaign efficiency and engagement accuracy so they can better understand what drives their customers. For example, marketers can personalize email messages based on website visitors’ behavior by sending relevant emails to their previously visited pages. By utilizing these marketing services, businesses can create cohesive and integrated campaigns that resonate with their target audience across multiple touchpoints. This approach maximizes the impact of each interaction and fosters stronger customer relationships through personalized and timely messaging.
This is just one-way cross-channel solutions that can help deliver personalized interactions with prospects at scale.
2) Marketing Automation Solutions
Businesses are increasingly adopting marketing automation solutions as a more cost-effective and resourceful way of marketing. Automation as a process helps move the function of marketing from the shoulders of one or two employees to those of its automated tool, leaving those employees free to do what they do best.
Work on value-added tasks that improve the business (something your financiers will be happy about). Marketing automation solutions like HubSpot allow users to create and launch new landing pages and emails with ease. They also help you build custom prospect lists for:
- Organic outreach campaigns
- Track social media mentions across all channels
- Implement lead scoring
- Schedule meetings, appointments, and webinars
- Measure strong vs. weak leads
- Provide A/B testing capabilities
- Monitor real-time lead generation and analytics
- Monitor PPC campaigns
- Manage projects & social media calendars
3) Social Media Marketing Solutions
Social media marketing is becoming increasingly popular as a cost-effective way for businesses to reach their audience and generate leads faster than traditional forms of marketing. Fortunately, several options are available that help companies pursue this strategy successfully.
One such solution is Buffer, which helps you schedule posts across seven different platforms – Twitter, Facebook, LinkedIn, Google+, Instagram, Pinterest, and Tumblr – all from one dashboard. Support is also available 24/7 should you require help with any aspect of the software throughout its various functionalities. You can even choose whether or not you want your messages to auto-post – a great option if you’re ever too busy to keep up with your social media accounts.
4) Inbound Marketing Solutions
Inbound marketing is often employed by innovative companies who wish to differentiate themselves from the competition to allow online users to do the selling for them. Developed by HubSpot, it uses SEO and content marketing solutions to drive more targeted traffic through organic search engine results pages (SERPs).
The idea behind this type of marketing lies in its ability to establish a two-way relationship with your customers. By engaging potential buyers rather than interrupting them with pushy messages, businesses ensure that their messages are heard when they receive attention from prospects ready to listen to what they have to say.
5) Lead Intelligence Solutions
Like those offered by ToutApp, lead intelligence solutions help marketers stay ahead of the game and deliver effective sales and marketing campaigns. They do this through lead profiling and enrichment, ensuring that your databases always contain accurate and well-rounded information relating to your prospects (job title, interests).
This makes it easier for you to keep track of who’s who in a way that allows you to personalize future outreach efforts and accurately measure your campaigns’ performance. In other words, data analytics is used to give managers a complete understanding of what drives their audience – before they even have a chance to become customers. With this information, businesses can design targeted, highly relevant campaigns and focus on their audience’s needs.
6) Reporting & Analytics Solutions
Reporting tools allow businesses to monitor their marketing performance in an easy-to-digest manner. This makes it easier for managers to identify what’s working to adopt similar strategies and uncover areas that need improvement (and subsequently find ways to improve them). Marketing reports also provide:
- Valuable insights into how your customers behave.
- Allowing you to create more accurate messaging.
- Consequently affecting your campaigns’ success.
Some software solutions offer additional features like predictive analytics that can help you better understand your customers by making predictions about future actions based on previous interactions with your business (brand affinity, service preferences). For example, marketers might use this information to design sales processes that are better suited for their target customers.
7) Social Selling Solutions
Social selling is a customer-focused marketing technique that harnesses the power of social media to generate more leads. It takes advantage of online users who already use social media to research products and services. Many prefer to use these platforms over traditional search engines due to their immediacy, personalized nature, and ability to provide recommendations from trusted people.
By integrating social selling into your overall strategy, businesses will be able to attract new prospects through channels they’re familiar with, so they can better tailor their outreach efforts by understanding who they’re targeting. For example, businesses will not have to send cold emails with pre-canned pitches to strangers since they already know much about their prospects from previous research.
In general, marketing solutions help businesses get more out of the data they currently have access to. This information is used for everything from personalizing outreach efforts and improving sales conversions right through to designing better campaigns that ultimately allow you to become the obvious choice in your industry.