valU signs partnership with The American University in Cairo

CAIRO, EGYPT: valU, MENA’s leading buy-now, pay-later (BNPL) fintech platform, and The American University in Cairo (AUC) have signed an agreement to offer convenient and affordable financing plans for individuals seeking to pursue an undergraduate or a graduate degree at AUC, enabling them to pay through valU.

Through the partnership, students seeking to join one of AUC’s programs will be able to pay for their tuition fees for a single academic year through valU over 6 to 12 months at an unmatched 1.5% discounted interest without purchase fees nor a down payment. Installment settlements will be completed through payment aggregator Paymob to offer customers a seamless payment experience.

 “We are delighted to be partnering with AUC to offer installment plans for their undergraduate and graduate programs as part of our ongoing efforts to increase the affordability of education in Egypt and to make quality education accessible for all,” said Walid Hassouna, CEO of the Non-Bank Financial Institutions (NBFI) platform at EFG Hermes Holding and CEO of valU, “This strategic partnership is a continuation of our existing, fruitful relationship with AUC’s School of Business Executive Education, and one we are very keen to see grow.”

AUC is an American-accredited, liberal arts institution, offering over 40 undergraduate programs, through five schools as well as a range of bachelor’s degrees including a Bachelor of Science, Bachelor of Accounting, Bachelor of Business Administration, Bachelor of Arts and Bachelor of Musical Arts. The University admits over 1000 undergraduates per year, with students coming from around the globe to benefit from its well-rounded, quality educational programs.

In October 2021, valU entered a partnership with AUC School of Business Executive Education to offer financing plans for individuals looking to obtain one of its Executive Education qualifications as part of its efforts to expand its offering in several vital sectors — from education to healthcare, real estate to e-commerce.

valU has been recognized for its pioneering efforts in the Fintech space numerous times in 2021, winning “Fintech Company of the Year” at both Entrepreneur Middle East’s Tech Innovation Awards 2021 and the inaugural Gulf Business Tech Awards 2021 as well as ranking 5th in the Forbes Middle East Top Fintech Apps in the Middle East 2021 listing.

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