Many law firms are still using an outdated business model. They rely on old-fashioned methods like TV ads to reach potential clients, which is extremely expensive and inefficient. Plus, many people don’t watch TV anymore; they get their news from social media sites like Facebook instead. This means that there has never been a better time for the legal sector to use digital strategies in order to pitch their services and attract new customers. Law firms have a lot of room for improvement when it comes to utilizing online tools such as social media, website design, and search engine optimization in order to improve how they pitch their services and attract more potential clients. These digital strategies will help law firms appear more credible and professional so they can lure new customers who may have never heard of their business before.
1 – Focus on Web Design
A law firm’s website is their main medium to reach potential clients. It is how they market themselves and sell their services online. In the words of specialists from www.consultwebs.com, a website can boost a law firm’s ROI. A website that is aesthetically pleasing, easy to navigate, and informative will give users a stellar first impression of the company. Users expect law firms to have professional websites, just like any other company. If a website looks amateurish or has too many spelling/grammatical mistakes, users are likely to assume that the law firm’s services are subpar as well. When you have a website that effectively presents your company information, potential clients are drawn to the site and they will stay on it longer. This increases your chances of grabbing the attention of the user and encouraging them to convert into potential customers.
2 – Use Social Media Sites
Social media sites like Facebook, Twitter, Instagram, and Pinterest offer law firms a platform to reach many potential customers at once. Many people use social media to discover new businesses and continue following them. If a law firm has a popular social media page with many followers, it is likely that it will be able to attract new customers from this huge platform. A business is seen as more credible and trustworthy if it has a strong social media presence, which may lead to increased conversions and sales. Facebook is a great place to start as it has more than 2 billion users worldwide. By creating a Facebook business page, law firms have the opportunity to reach thousands of people daily.
3 – Make Use of Search Engine Optimization (SEO)
Search engine optimization (SEO) is a digital strategy that gives a website a higher rank in search engine results. If a law firm’s website from point number one is optimized with SEO, it will be easier to find on Google and other search engines. The website’s content should be optimized around a certain topic that is relevant to the services offered by the law firm. For example, if a law firm offers family law services, they should have articles related to this topic on their website. When potential clients search for a law firm with the service they need, the optimized website will be near the top of search engine results. The more visible the site is, the higher chance it has of converting into a lead.
4 – Use Email Marketing
Email marketing is an efficient way to stay in touch with potential customers. By signing up for email marketing, users will receive emails from the company that they can open and read at their own convenience. These emails should provide information on any new deals and discounts that law firms offer, as well as upcoming community events and free legal advice sessions. Personalized emails that consist of relevant content will be well-received by users as they look to receive information from the business.
The content from the emails should target those who have been receiving them for a certain amount of time as well as users who have not signed up for email marketing. These emails should be sent to those who do not wish to receive them as well since there is a chance that they will sign up after they read the email. This is an efficient and easy way to capture new customers.
5 – Make Use of Mobile Platforms
With more and more people browsing the internet on their mobile phones, law firms need to be able to accommodate this growing customer base. A website that is mobile-friendly, easy to navigate, and user-friendly will lead to more conversions and sales than one that isn’t.
By taking advantage of the digital opportunities that are available, law firms can improve how they pitch their services to potential clients. By utilizing these strategies, law firms can reach a wider audience and gain more leads.
6 – Make Use of Virtual Reality
Virtual reality is not just for gamers anymore. Virtual reality can allow potential clients to witness the trial, allowing them to see how it plays out and which attorneys they would want representing them. This is a great way for law firms to establish their credibility and improve how they pitch their services as VR can create a more realistic picture for the potential customer.
Law firms that use digital marketing strategies have a higher chance of grabbing the attention of potential clients and converting them into paying customers. A website that is easy to navigate, aesthetically pleasing, and informative will give users a great first impression of the law firm. Additionally, social media sites offer a platform for law firms to reach many potential customers at once. If a law firm has a strong social media presence with many followers, it is likely that they will be able to attract new customers from this huge platform. Additionally, search engine optimization gives websites a higher rank in search engine results pages, making it easier for potential clients to find. Email marketing is a great way to reach a larger audience while staying in touch with them. Mobile platforms are important for law firms because more and more people are accessing the internet through their phones. Finally, VR can let clients experience a real courtroom scenario.