LONDON, UK: Sivota Plc has entered into a conditional share purchase agreement to acquire a majority stake in with Apester, a digital marketing engagement platform.
Sivota will receive 14,947,409 Preferred Seed Shares in the capital of Apester for an aggregate price of US $12 million. This reflects a pre-money valuation of Apester of $16 million on a fully diluted basis.
Sivota is a platform which leverages the significant technology investment potential between the UK and Israel, identifying unique opportunities and then leveraging the Company’s experience to introduce change and growth.
Apester will be Sivota’s first acquisition, and is closely aligned with Sivota’s strategic principals. Sivota is keen to leverage Apester’s existing assets whilst applying forward thinking leadership and insight in order to increase value for the Company’s investors over time
Apester is a digital experience end-to-end software platform that enables brands to engage and understand customers across all digital media channels, in turn increasing lead generation, brand uplift, conversion and sales for its customers.
Developed over seven years and with c. $36 million invested in its technology to-date, Apester employs 35 people worldwide, generated revenues of $9.2 million1 in 2021 (2020: $7.2 million), and services c. 143 global customers including renowned brands such as CNN, RollingStone, The Independent, IKEA, Australian Football League and more.
Apester facilitates businesses to better understand their customers across all digital channels including websites, apps and social media. Its platform provides tools to create a range of personalised interactive experiences and applications, including customer surveys, mobile landing pages, onboarding forms, interactive videos, polls, quizzes, custom applications and web stories.
Apester’s suite of software applications also includes a Data Management Platform that allows customers to collect, store and ‘own’ Zero Party and First-Party engagement data generated from experiences and applications created on Apester while adhering to compliance and privacy regulations. AI analytics help to create valuable insight into customer trends, sentiment and preferences, enabling brands and publishers to better understand their customers and to accelerate their business performance.
The Digital Experience Platform (DXP) market size is projected to reach $43.43 billion by 2028, growing at a CAGR of 13.4% from 2021 to 20282. This growth is underpinned by key trends including the acceleration of the digital economy as a result of Covid-19 and customers increasingly wanting to maximise engagement to deliver meaningful ROI.
Apester’s self-serve, scalable and customer-friendly platform is well-placed to capitalise on this significant market growth.
Ziv Ben-Barouch, Chief Executive Officer of Sivota, commented: “We believe Apester ideally fits our profile of investing in overlooked, high potential technology-backed businesses. The strength of Apester’s technology stack and the marketplace within which it operates, coupled with our own track record in value creation represents a significant growth opportunity.
“We look forward to providing further updates as we implement our strategy for Apester, alongside broadening our investment portfolio.”