World’s first gaming division for celebrities and professional athletes launched

TORONTO: Complexity Gaming, a GameSquare Esports company, launched Complexity Stars, an exciting initiative that brings together gaming, esports, professional athletes and celebrities.

Complexity Stars is the home of elite athletes and celebrities to elevate their profiles within esports and gaming through tournaments, content creation, and collaborations with Complexity players and streamers. Complexity Stars will debut with a roster of star athletes from the NBA, WNBA, UFC, NFL, and MLB.

“We are launching Complexity Stars with huge names in sports and entertainment,” said Justin Kenna, CEO of GameSquare Esports.

“Complexity Stars provides a platform for professional athletes and celebrities to connect with gamers in an authentic way. We are excited to launch Complexity Stars with its founding members and we look forward to adding more athlete and celebrity gamers to build the platform.

Gaming is the core of Complexity Stars and an incredibly engaging way to connect gamers, athletes, and celebrities, authentically.”

 Complexity will curate customized strategies for Complexity Stars athletes to amplify their brand in the gaming community and engage the next generation of sports fans through:  

• Tournaments: Complexity will organize crossover competitions, esports tournaments, and other activations to create impactful brand integration opportunities;

• Content Creation: Athletes can easily livestream and create compelling content distributed across social channels to connect with gaming and sports fans;

• Brand Partnerships: Complexity will connect sponsors, create branded content and develop additional opportunities for brands to connect with fans.

 Complexity Stars is launching with top tier athletes and expects to add musicians, celebrities, and additional professional athletes to the Complexity Stars team.

Complexity Stars’ diverse roster of athletes includes former NBA guard J.R. Smith; Olympic gold medalist and WNBA Dallas Wings shooting guard Allisha Gray; UFC fighters Sean O’Malley, Max Holloway, and Megan Anderson; Tampa Bay Buccaneers running back Leonard Fournette and Baltimore Ravens offensive tackle Ronnie Stanley; and Los Angeles Dodgers infielder Edwin Rios.

“Complexity Stars is an incredible gaming division where sports, entertainment, and gaming come together,” said Duane “Zeno” Jackson, GameSquare Head of Talent and Special Projects.

“There are amazing opportunities to collaborate with global talent through compelling content and tournaments that appeal to brands seeking to connect with the large, affluent, and growing gaming audience.”

 Complexity Stars is supported by the GameSquare family of companies which bring deep expertise in digital media, marketing, and influencer representation in the United States and Europe. Cut+Sew, Zoned, the Gaming Community Network, and Code Red will help to elevate Complexity Stars as a global gaming division for athletes, entertainers, and celebrities.

www.complexity.gg

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