PARIS, FRANCE: Adthink, the French digital marketing specialist, announces the future launch of its NFT marketing services offer to brands wishing to communicate in this universe and develop their own tokens.
Invented in 2014, NFTs, or non-fungible tokens, account for more than $11 billion in transactions in 2021 so far, according to NonFungible.com. Economic reality, but also social with new forms of communities, themselves decentralized.
Already applied to art, music, cinema, collectibles, metaverses (virtual worlds), video games, DeFi (decentralized finance) and tomorrow to real estate, certifications, identification, supply chains and logistics, NFTs will enable new forms of communications for brands and creators.
NFTs can be seen as a new way to connect directly to your customer base, but also to prospects and create new revenue channels. Brands are no longer restricted to offering physical products and services, but also virtual products.
Jonathan Métillon, CEO, adds: “We are convinced that although an emerging technology, NFTs and their underlying blockchain technology will radically reshape the future of businesses. Several have already embarked on the creation of NFT, such as Nike, Asics, Pizza Hut, Coca-Cola, NBA, Formula 1 and Louis Vuitton.”
Adthink wishes to position itself in this new growing market by offering its expertise in digital marketing and monetization, applied to new decentralized technologies. These new NFT marketing services will include on the one hand advertising delivery within the emerging decentralized communication networks and virtual worlds and on the other hand the consulting, development and marketing of new tokens.
At the same time, the group announces its will to acquire tools and innovative projects taking advantage of the blockchain. Several strategic partnerships are under consideration.