LONDON, UK: Ebiquity plc, a world leader in media investment analysis, announced the opening of a new office in Gurgaon, India, in response to the significant growth in the Indian advertising market.
The office builds on the presence of FirmDecisions, Ebiquity’s contract compliance specialist business, which has been operating in Mumbai since March 2017.
India is among the fastest-growing advertising markets in the world and expected to attain 9th rank in overall ad spending by the end of 2021. Ad spend in India is forecast to grow by 23.2%, and Digital is expected to grow by 28% by the end of this year.
India’s digital transformation is moving at a rapid pace, and Ebiquity recognises the need to have a strategic local presence to support current and new clients.
Reflecting on the significant growth in the Indian advertising market, Ebiquity has appointed Sandeep Srivastava as the Managing Director of its India office, responsible for its expansion in the market. Sandeep brings more than two decades of media management experience across agencies, as well as media consulting. In his previous 14-year position with Accenture’s media management practice, he developed its offerings in new and emerging markets, besides India.
Sandeep’s experience and expertise in the media and marketing industry will prove invaluable to clients looking for greater transparency and accountability of their media investments.
Sandeep Khewle continues to lead FirmDecisions, and the Ebiquity Group will offer Media Management, Media Performance, and Contract Compliance services to optimise clients’ media investments in the region.
Nick Waters, Group Chief Executive Officer, said: “I am delighted that Ebiquity is now entering India, following the successful launch of FirmDecisions several years ago. India is one of the most exciting and complex media markets in the world with a strong track record of growth over the past 20 years, and many years of high growth ahead. We see a tremendous opportunity to help our clients eliminate waste and create value from their media investments to achieve better business outcomes.”
Sandeep Srivastava, Managing Director India, said: “I’m excited to join Ebiquity at a time when our industry needs greater accountability of marketing investments, especially in digital media. I truly believe that Ebiquity provides world-class services that enable advertisers to maximise the efficiency and effectiveness of their media investments, as digital enters a new era.”
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12 Oct, 8:04 am GMT+1 ·Disclaimer